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IT Innovation Drives the Future of Automotive Transformation

October 21, 2025

By Innova Solutions

Prasenjit Paul is Senior Vice President and RMT SBU Head at Innova Solutions. With over three decades in technology consulting, he has led large-scale digital transformation, cloud, data, and AI initiatives for global clients across Retail, CPG, Travel, Healthcare, and Manufacturing. A results-driven leader, Prasenjit combines strategic vision with deep technical insight to help organizations accelerate modernization and unlock business impact through technology.

In an interview with Dr. Sanjay Joshi from Innova Solutions, Prasenjit Paul shares how IT innovation is redefining resilience, manufacturing intelligence, connected ecosystems, and AI-led engineering in the automotive industry.

Excerpts

Innova Solutions: With supply chains growing more complex amid shifting demand, component shortages, and logistics volatility, what do you see as the biggest challenges OEMs face today—and how is the industry responding to build greater resilience and adaptability through digitalization across the value chain?

Prasenjit Paul: In automotive, the real challenge isn’t just physical supply chain disruption—it’s the digital one. Most OEMs are still operating on fragmented legacy systems, disconnected planning tools, and delayed data updates. When information flows in silos, visibility lags and decisions follow too late. Building resilience today is as much a technology challenge as it is a supply chain one.

That’s why the focus has shifted to technology modernization. We see OEMs deploying unified data lakes that capture real-time data across the value chain, developing data led solution for predicting demand and supplier risk analytics, migrating multiple ERP instances to single instance or modernizing SCM systems, integrating supplier and logistics data, and predictive shipment & logistics planning through cloud platforms. Modern supply chains are becoming intelligent ecosystems—where every event, from a supplier delay to a weather impact, feeds into analytics platform powered by AI and machine learning.

At Innova Solutions, we’re helping our clients design these intelligent layers of visibility and action platforms. Our Resilient Supply Chain framework leverages big data analytics, AI-driven forecasting models, automates process workflows, enabling collaboration through chatbots and providing a single pane of glass for adaptive decision-making These systems dynamically recalibrate inventory thresholds, identify suppliers at-risk, and even trigger automated recommendations to rebalance demand or reroute shipments.

When information is contextual, connected, and current, the supply chain starts behaving like a living system—self-learning, adaptive, automatic and responsive in real time. That’s the technology backbone, which defines resilience needed for an industry battling a wide array of rapid changes.

Innova Solutions: As manufacturers modernize their operations, what defines a truly smart factory—one that goes beyond automation to drive real intelligence, flexibility, and adaptability on the shop floor?

Prasenjit Paul: A truly smart factory isn’t defined by the number of robots—it’s defined by how seamlessly data, systems, and decisions connect. The transformation begins when sensors, machines, and control systems all speak a common digital language, powered by IoT, cloud, and AI.

In most factories today, data is still trapped in isolated systems. The real breakthrough comes when we bring it all onto a unified IT backbone—edge devices capturing data from the shop floor, cloud platforms hosting and normalizing that data, and AI models analyzing it in real time to detect anomalies, predict failures, and trigger automated maintenance actions linking to resources like skills availability, scheduling technician time, arranging parts and tools. That’s how IT turns automation into intelligence.

At Innova Solutions, our Smart Manufacturing offering was built precisely for this. We develop industrial IoT solutions that monitor asset health, predict equipment breakdowns, and optimize production schedules. Using edge analytics, we cut data latency and enable decisions at the machine level—while feeding standardized insights to MES and ERP systems for enterprise-wide visibility. For one global manufacturer, this architecture reduced downtime by enabling predictive maintenance and delivering OEE and process effectiveness dashboards straight to leadership.

The next evolution of smart manufacturing will be IT-driven at its core—where Gen AI and Agentic AI create self-healing systems that learn continuously, adapt to real-time changes, and coordinate actions across production, supply, and design. That’s when technology doesn’t just run the factory—it helps it think.

Innova Solutions: Connectivity is redefining how OEMs engage with ecosystem—from in-vehicle digital assistants to after-sales digital services. Where do you see the strongest opportunities to enhance experience, innovation, and customer value through connected platforms?

Prasenjit Paul: Connectivity today is less about the vehicle and more about the digital ecosystem that surrounds it. The biggest challenge we see isn’t building connected platforms—it’s keeping them current: managing version upgrades, securing real-time data feeds, and ensuring cloud environments scale without compromising safety or compliance.

The real differentiator lies in IT’s ability to create cloud-native services that integrate telematics, infotainment, and after-sales systems on a unified platform. When data from vehicles, service centers, and suppliers flows seamlessly, OEMs can use AI and analytics to predict service needs, automate diagnostics, and personalize engagement—turning reactive maintenance into proactive value delivery.

At Innova Solutions, we’re helping OEMs and Tier-1s modernize these connected ecosystems through connected vehicle platform. It unifies onboard systems and telematics data via microservices and APIs, leverages big-data pipelines for real-time insight, and automates OTA rollouts. For one global automaker, we migrated millions of VIN records into a secure big-data environment and reduced service turnaround by nearly 90%. We’re also developing dealer and after-sales portals and mobile applications to enhance service visibility, collaboration, and customer convenience across the network.

We’ve been involved in an interesting initiative w/ a leading OEM research institute using AI-driven simulation and VR frameworks to strengthen driver safety and training.

Ultimately, the future of connected mobility will be defined not by horsepower but by software—by our ability to build data integration frameworks, analytics models, and secure, self-updating platforms that keep learning with every mile. That’s where IT becomes the real engine of customer experience and innovation.

Innova Solutions: AI is reshaping how OEMs build and run software—from data engineering and cloud modernization to AI-assisted development, testing, and analytics. Which of these areas, in your view, holds the greatest potential to accelerate innovation for automotive manufacturers?

Prasenjit Paul: AI is transforming how OEMs design, build, and operate their technology ecosystems. Our AI-powered solutions address today’s challenges—fragmented tooling, slow cycles, and rising complexity—by unifying software, infrastructure, and operations into intelligent, self-learning systems.

The first major shift is in AI-led software development and testing. Generative AI now accelerates code generation, automates test design and defect triage, and enhances release quality. For OEM engineering teams, that translates to faster rollout of in-vehicle features, shorter QA cycles, and reduced software-related warranty claims.

The second area is cloud adoption. OEMs are increasingly moving toward hybrid and multi-cloud environments to improve agility & resilience. AI plays a critical role in this transformation—automating the migration of legacy workloads, optimizing resource allocation, and ensuring compliance and security across cloud platforms. We help them leverage secure, hybrid-cloud environments that ensure resilience, observability, and scalability—from manufacturing systems to dealer and customer-facing platforms. With automated failover and disaster recovery, these systems don’t just scale—they self-serve and self-heal.

The third impact area is AIOps, where machine learning–powered platforms continuously monitor, detect, and predict anomalies before they disrupt operations. Adaptive load balancing and automated runbooks further improve application stability and uptime across plant systems and connected vehicle networks.

At Innova Solutions, we integrate these capabilities through our AI-powered IT engineering and Accelerated Engineering Methodology (AEM) framework—leveraging proprietary AI frameworks, agentic automation, and pattern recognition to enhance productivity, accelerate development, and minimize errors. By embedding predictive insights and Gen AI-driven automation across the lifecycle, we create systems that are reliable, agile, and continuously improving.

When you connect the dots—Gen AI for velocity, cloud-native for reliability, and AIOps for resilience, —you see how AI isn’t just enhancing IT operations; it’s setting a new benchmark for how fast innovation moves from the lab to the road.

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