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Success Story

Connected Car Analytics Case Study

Leading automobile manufacturer used cloud based workspace to increase subscription rate by 13% in a quarter

Client Background

Customer is one of the largest vehicle manufacturer in the world with presence in 193 countries

Client Need

All Automakers provide drivers with innovative and increasing number of in-vehicle connectivity experiences including hands free calling, music library selection, navigation, diagnostics capabilities, rear-camera display, emergency assistance and parking minder
Automakers are constantly looking to increase revenue by driving up subscription growth, improve customer satisfaction, increase brand loyalty and commercialize data captured
Challenges around collecting data from various data sources and complexities around analyzing huge volumes of data has typically slowed down this initiative

Solution

Subscription rate increased by 13% in the last quarter
Analysis & report compilation time reduced from about 7 days to 20 minutes
Greater visibility into dealer performance
Commercialized driver data
Improved call center operational efficiency

Realized Benefits

Leverage Innova’s Connected Car Analytics Framework to integrate sales, vehicle subscription, vehicle feature usage, after sales service, call center & customer data and provide deep insights into the full life cycle of vehicles & customers
Advanced analytics with out-of-the-box set of dashboards & reports
Subscription Dashboards, Usage Dashboards, Call Center Operations Dashboards, Service Dashboards, Sales Reports
Self-service BI, enabled users to create custom reports

Tools & Technologies

LogMeln
Five9
Zenddesk
Confluence

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