Canada
Puerto Rico
USA
Belgium
France
UK
India
Client Background
An active lifestyle and fashion brand offering a personalized shopping experience through a membership-based subscription model. They operate across digital commerce and physical retail, selling women’s and men’s sportswear and accessories to a digitally savvy customer base.
Client Need
Limited ability to track digital marketing spends across channels and publishers
Difficulty measuring the effectiveness of ongoing campaigns and promotions
Manual effort required to extract data from multiple content publishers in inconsistent formats
Lack of timely reporting on marketing expenses and campaign performance across mediums
Solution
Ingested data from various sources—including social media and third-party providers—and partially automated ingestion and harmonization processes
Process bots were developed to streamline data extraction across key sources
Reporting and visualization tools were integrated to enable near real-time insights
Statistical techniques helped identify trends and behaviors such as churn risk and repeat purchases
Customer segmentation was based on available demographic, behavioral, and transactional data to inform targeting efforts
Realized Benefits
Enabled quicker, informed decision-making through daily reports on publisher and campaign performance
Improved campaign effectiveness, contributing to a measurable uplift in ROI & engagement
Reduced 90% manual effort in data tracking and consolidation with automation
Generated annual cost saving of $240K through efficiency gains and reduced reliance on manual labor
Simplified onboarding of new content publishers
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