Client Background
As a global leader in audience insights, data, and analytics, the client shapes the future of media by providing precise evaluations of what people watch and listen to, enabling data-driven decision-making.
Client Need
The client faced several operational challenges while managing survey tracking, including:
The absence of a single, cohesive platform made it difficult to streamline the survey tracking across all phases, leading to fragmented processes
Reliance on multiple third-party tools caused significant inefficiencies and challenges in effectively managing survey progress
The outdated WebPIS system was incompatible with the new CI Workflow, creating operational silos and delays
Tracking and aligning compliance across clients and vendors was labor-intensive and error-prone, increasing the risk of inaccuracies
Solution
Our experts delivered an innovative and centralized solution tailored to the client’s needs.
Centralized Application: Developed a comprehensive web application to track surveys through all phases, providing country-specific access and integrated PERT charts for real-time visual status updates
Custom Rule Module: Built a rule module to define and manage survey statuses at each stage
Scheduler Service: Implemented a scheduler service to periodically ingest and consolidate data from various third-party tools
WebPIS Migration: Integrated the legacy WebPIS module into the new CI Workflow
Realized Benefits
The project delivered measurable and transformative outcomes.
Achieved a 40% reduction in operational costs by leveraging an open-source solution and improved scalability to handle a 50% increase in survey volume
Enhanced compliance tracking accuracy by 30%, resulting in a 25% decrease in disputes between clients and vendors
Reduced data duplication by 60%, significantly decreasing manual effort and operational inefficiencies through the new WebPIS module
Tools & Technologies
Java
Spring Boot
PostgreSQL
React
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